Redesigned Business Cards Are In

They're in! It may not be exciting to you but it is to us. We redesigned our business cards and had them delivered this week. It's been a few years since we last had cards printed and this was a chance for us to freshen up the brand.

The old cards didn't have a photo on them. They were very professional-looking but I made the decision to not include a picture for the reason that it might date the card. This time around though I felt I need to have an example of my style to help a bride remember me better after our consultation.

So a couple of weeks ago I sat down at my iMac and started to search for a picture that exemplified my documentary approach to wedding photography. Another aspect the image needed was to have attractive people. I needed to keep in mind that I needed an image that was an easy read. Due to a business card's size I needed an image that was absent of extraneous compositional elements. So off I went to search my archive for that magic picture.

Let me tell you it's not an easy task to edit to one image that will brand your business for years to come. Some images were great but needed size in order to appreciate it's grandeur. Others just didn't quite fit my style. Then going through images I shot during my best friend Robert's wedding I found it. I remember when I shot it thinking it was a great moment of Angela and Robert on their day. They had a sincere look of love for one another in their eyes. They also looked like they were letting out a sigh of relief. I thought it showed what almost every bride feels about their wedding day... complete exhaustion and exhilaration all at once. This was it. This image captured my style of unobtrusive and "shoot it as it happens" photography.

The next step was designing the card. I chose to use the FedEx Office website to design and print my new cards. Being that I am the primary caregiver of my 2-year-old son I needed a way of getting the cards designed and ordered from my home office during nap time. I have to admit the FedEx website for ordering business cards could use a little help from my friends over at Apple but the end product is fantastic. I was able to create the front side in Photoshop and upload it to their site. Then fill in the details for the back of the card before completing my order. They have some nice options for small businesses which I liked and the fact that my cards arrived within 5 days was a nice finish.

I can't wait to hand out these new cards at tomorrow's Central Florida Association of Bridal Consultants luncheon. Let you know how it goes.